Privacy Policy

1. Introduction

CertiPro Home Improvement ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at certipro.pro or engage with our services.

By using our website, you consent to the data practices described in this policy. If you do not agree with the terms of this Privacy Policy, please do not access or use our website.

2. Information We Collect

Personal Information You Provide

We may collect personal information that you voluntarily provide when you:

• Fill out our contact or quote request forms
• Call, email, or otherwise communicate with us
• Request a consultation or estimate

This information may include your name, email address, phone number, mailing address, and details about your home improvement project.

Information Collected Automatically

When you visit our website, we may automatically collect certain information, including:

• IP address and approximate geographic location
• Browser type and version
• Operating system
• Pages visited, time spent on pages, and navigation paths
• Referring website or source
• Device type (desktop, tablet, mobile)
• Cookie and device identifiers set by our analytics and advertising tools (see Section 4)
• How you found us, such as an ad click ID, campaign tags, and the referring page. If you send us a form, we save this with your request.

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide estimates
• Deliver and manage our home improvement services
• Communicate with you about projects, appointments, and follow-ups
• Improve our website, services, and customer experience
• Measure and improve our advertising, including showing our ads to people who have visited our website
• Send periodic marketing communications (with your consent)
• Comply with legal obligations
• Protect against fraud or unauthorized activity

4. Analytics and Tracking Technologies

We use the following analytics and tracking tools to understand how visitors use our website, measure advertising effectiveness, and improve our services:

Analytics Tools

• Google Analytics 4 (GA4): Measures page views, traffic sources, and how visitors use our site, using cookies and similar identifiers. We have turned on Google signals and Google Analytics advertising features, including remarketing audiences and demographics and interests reports, and we link Google Analytics to our Google Ads account. For visitors who are signed in to a Google account with ads personalization turned on, Google may connect this activity to that account. Operated by Google LLC. Learn how Google uses information from sites that use its services.
• Umami Analytics: A privacy-first, cookieless analytics platform that tracks page views and visitor counts without collecting personal information or using cookies.
• Microsoft Clarity: Shows us how visitors move, click, and scroll on our pages (session replays and heatmaps). Clarity hides what you type into form fields. It gives your browser a unique ID and uses first- and third-party cookies, so Microsoft treats this information as personal data. Microsoft collects and uses it to provide Clarity and also for its own purposes, including Microsoft Advertising. See the Microsoft Privacy Statement.

Advertising and Conversion Tracking

• Google Ads conversion tracking and remarketing: Google Ads cookies tell us when someone who clicked one of our ads later calls or contacts us. Google also adds visitors to our site to advertising lists, which we can use to have third-party vendors, including Google, show our ads to past visitors on other sites across the Internet, using cookies and device identifiers based on earlier visits to our site. Operated by Google LLC.
• Google Ads enhanced conversions: When you send us a form, our site sends your email address, phone number, name, and ZIP code to Google in a scrambled (hashed) form so Google can match your request to an ad you clicked and report our ad results. We may also send Google hashed contact details of customers who hire us, for the same measurement purpose. Google provides this measurement service for us.

Cookies

We and third-party vendors, including Google and Microsoft, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as Google advertising cookies) together. We use them to measure visits, report on our ads, and show our ads to people who have visited our site. Umami does not use cookies. You can block or delete cookies in your browser settings, and our site will still work.

Your Choices

You can opt out of Google's ad personalization at Google Ads Settings, and out of Google Analytics with the Google Analytics Opt-out Browser Add-on. You can opt out of interest-based ads from many companies, including Microsoft, at the Network Advertising Initiative and the Digital Advertising Alliance. You can also block or delete cookies in your browser.

Do Not Track

Our website does not currently respond to browser "Do Not Track" signals. Third parties, including Google and Microsoft, may collect information about your online activity over time and across different websites when you use our site.

Spam and Fraud Protection

We use Google reCAPTCHA to protect our forms from spam and abuse. reCAPTCHA looks at information about your browser, your device, and how you use the page, and Google processes it for us only for security and fraud prevention, not for advertising. When you send us a form, we also check the sender's IP address with an IP-location service and check that the email domain can receive mail, to screen out spam.

5. Third-Party Services and Legal Basis

We use the following third-party services in the operation of our website:

• Google LLC: Google Analytics 4, Google Ads (conversion tracking, enhanced conversions, and remarketing), reCAPTCHA, and the map on our Contact page
• Microsoft Corporation: Microsoft Clarity session recording and heatmaps
• Netlify, Inc.: Website hosting and form processing, including spam filtering
• Umami: Cookieless visitor counts, run on a cloud server (Vercel)
• ip-api.com: IP-location lookups used to screen form submissions for spam
• Jobber: Our customer-management software, where quote requests may be stored so we can follow up

These third-party service providers have their own privacy policies. We encourage you to review them.

Regulatory Compliance

CertiPro Home Improvement is a Texas-based small business as defined by the U.S. Small Business Administration (SBA). Our analytics practices comply with applicable laws:

• FTC Act: We comply with the Federal Trade Commission Act by providing this transparent privacy policy that honestly discloses all data collection practices.
• Texas Data Privacy and Security Act (TDPSA): As an SBA-defined small business, CertiPro is exempt from the TDPSA's general requirements (Tex. Bus. & Com. Code § 541.002). We do not sell sensitive personal data.
• California Consumer Privacy Act (CCPA): CertiPro does not meet the CCPA applicability thresholds (annual gross revenue over $26,625,000, as adjusted in 2025; buying, selling, or sharing the personal information of 100,000 or more California consumers or households; or earning half or more of annual revenue from selling or sharing personal information). Cal. Civ. Code § 1798.140(d).
• Children's Online Privacy Protection Act (COPPA): Our website is not directed to children under 13 and we do not knowingly collect children's personal information. 15 U.S.C. §§ 6501–6506.

We do not sell your personal information for money, and we do not give your contact details to other businesses for their own marketing. As described above, Google and Microsoft collect information through tools on our site and may use it for their own purposes, including advertising, under their own privacy policies. We use analytics data to improve our website and to measure and improve our advertising.

6. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service Providers: With trusted partners who assist us in operating our website, conducting business, or serving you, so long as they agree to keep your information confidential.
• Legal Requirements: When required by law, court order, or government regulation.
• Business Transfers: In connection with a merger, acquisition, or sale of company assets.
• Protection: To protect the rights, property, or safety of CertiPro Home Improvement, our customers, or others.

7. Data Security

We implement commercially reasonable security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include SSL encryption for data in transit and secure storage for data at rest.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

8. Your Rights

Depending on your jurisdiction, you may have certain rights regarding your personal information, including:

• The right to access the personal data we hold about you
• The right to request correction of inaccurate data
• The right to request deletion of your data
• The right to opt out of marketing communications
• The right to withdraw consent at any time

To exercise any of these rights, please contact us using the information provided below.

9. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal information, we will take steps to delete such information promptly.

10. Changes to This Policy

We reserve the right to update or modify this Privacy Policy at any time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us: