Privacy Policy

1. Introduction

CertiPro Home Improvement ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at certipro.pro or engage with our services.

By using our website, you consent to the data practices described in this policy. If you do not agree with the terms of this Privacy Policy, please do not access or use our website.

2. Information We Collect

Personal Information You Provide

We may collect personal information that you voluntarily provide when you:

• Fill out our contact or quote request forms
• Call, email, or otherwise communicate with us
• Subscribe to our newsletter or updates
• Request a consultation or estimate

This information may include your name, email address, phone number, mailing address, and details about your home improvement project.

Information Collected Automatically

When you visit our website, we may automatically collect certain information, including:

• IP address and approximate geographic location
• Browser type and version
• Operating system
• Pages visited, time spent on pages, and navigation paths
• Referring website or source
• Device type (desktop, tablet, mobile)

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide estimates
• Deliver and manage our home improvement services
• Communicate with you about projects, appointments, and follow-ups
• Improve our website, services, and customer experience
• Send periodic marketing communications (with your consent)
• Comply with legal obligations
• Protect against fraud or unauthorized activity

4. Analytics and Tracking Technologies

We use the following analytics and tracking tools to understand how visitors use our website, measure advertising effectiveness, and improve our services:

Analytics Tools

• Google Analytics 4 (GA4): Collects anonymized data about page views, traffic sources, user behavior, and demographics to help us understand how visitors use our site. Operated by Google LLC. Google Privacy Policy
• Umami Analytics: A privacy-first, cookieless analytics platform that tracks page views and visitor counts without collecting personal information or using cookies.
• Microsoft Clarity: Records anonymized session replays and generates heatmaps to help us understand how users interact with our pages. No personally identifiable information is collected. Operated by Microsoft Corporation. Microsoft Privacy Statement

Advertising and Conversion Tracking

• Google Ads Conversion Tracking: Measures the effectiveness of our advertising campaigns by tracking actions taken on our website after clicking a Google ad. This helps us optimize our ad spend and deliver more relevant advertising. Operated by Google LLC.

Cookies

Some of these tools use cookies — small data files stored on your device. You can manage cookies through your browser settings. Blocking cookies may affect some analytics functionality but will not prevent you from using our website.

Your Choices

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-On. You can also manage cookie preferences through your browser settings at any time.

5. Third-Party Services and Legal Basis

We use the following third-party services in the operation of our website:

• Google LLC: Google Analytics 4, Google Ads Conversion Tracking, and Google Fonts
• Microsoft Corporation: Microsoft Clarity session recording and heatmaps
• Umami (self-hosted): Privacy-first web analytics
• Netlify Inc.: Website hosting and form processing

These third-party service providers have their own privacy policies. We encourage you to review them.

Regulatory Compliance

CertiPro Home Improvement is a Texas-based small business as defined by the U.S. Small Business Administration (SBA). Our analytics practices comply with applicable laws:

• FTC Act: We comply with the Federal Trade Commission Act by providing this transparent privacy policy that honestly discloses all data collection practices.
• Texas Data Privacy and Security Act (TDPSA): As an SBA-defined small business, CertiPro is exempt from the TDPSA's general requirements (Tex. Bus. & Com. Code § 541.002). We do not sell sensitive personal data.
• California Consumer Privacy Act (CCPA): CertiPro does not meet the CCPA applicability thresholds (annual gross revenue exceeding $25 million, or processing data of 100,000+ consumers). Cal. Civ. Code § 1798.140(d).
• Children's Online Privacy Protection Act (COPPA): Our website is not directed to children under 13 and we do not knowingly collect children's personal information. 15 U.S.C. §§ 6501–6506.

We do not sell, trade, or share your personal information with third parties for their marketing purposes. Analytics data is used solely to improve our website and services.

6. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service Providers: With trusted partners who assist us in operating our website, conducting business, or serving you, so long as they agree to keep your information confidential.
• Legal Requirements: When required by law, court order, or government regulation.
• Business Transfers: In connection with a merger, acquisition, or sale of company assets.
• Protection: To protect the rights, property, or safety of CertiPro Home Improvement, our customers, or others.

7. Data Security

We implement commercially reasonable security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include SSL encryption for data in transit and secure storage for data at rest.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

8. Your Rights

Depending on your jurisdiction, you may have certain rights regarding your personal information, including:

• The right to access the personal data we hold about you
• The right to request correction of inaccurate data
• The right to request deletion of your data
• The right to opt out of marketing communications
• The right to withdraw consent at any time

To exercise any of these rights, please contact us using the information provided below.

9. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal information, we will take steps to delete such information promptly.

10. Changes to This Policy

We reserve the right to update or modify this Privacy Policy at any time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us: